Dior Dior Homme 2020 – King of Emptiness (Francois Demachy, 2020)


Scentrack: Electronic - Disappointed


Source: Dior
I was really excited for this release from the house of Dior, for around 3.5 minutes. After seeing the note list and realizing that iris expelled, I assumed Dior turned its attention to younger demographics and current trends in perfumery for the Dior Homme label. Personally, I have no problem with that. Companies have to earn money and follow the trend, yet I feel a little bit sad that this creation was released under Dior Homme label. Original Dior Homme was a beautiful aquarelle of iris, cacao and dry fruits. It was a trendsetter that tested masculinity, and blatantly copied by numerous brands. Unfortunately, in my opinion, I have to report that new Dior Homme 2020 is none of that. Dior Homme 2020 is like a compilation of contemporary bestsellers, like the “best of “ fragrance album, made of several creations. From the beginning one could smell the spicy aspect of Bleu de Chanel from the pepper note, and Sauvage-like part of bergamot and ambrox. Of course, there is also a tribute to Terre d’Hermes by strong Iso E Super. In the base I can sense some vetiver in a Guerlain Homme manner. Voila, mish mash is served.
In my opinion, Dior Homme 2020 is far less than the sum of its parts. It is just a bland creation, unrecognizable between dozen other releases. Wearing Dior Homme 2020 nobody will smell bad, just OK, and this should not be sufficient for a brand like Dior. Most probably will be commercially very successful just by the inertia from the Dior name. This Christmas’ ideal present for the person we even do not know. At least, they left “original” Dior Homme in the production. For the time being.        
                                                 
Longevity/ Projection
Average (6-8 hrs) / Moderate

Suggested Wearing
Daytime / Work, Casual
                                     
Alternatives
Chanel Bleu de Chanel line
Dior Sauvage line
Hermes Terre d’Hermes
Guerlain Homme line

Pros
Smells OK
Acceptable to everyone

Cons
The creature made of other fragrances’ parts
Smells just OK
Acceptable to everyone
Steep pricing

Rating
5.5/10

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